DWTC Partners with Lincoln for GITEX Technology Week 2014

Posted in: Local News

Dubai World Trade Centre (DWTC) has announced Lincoln as the official automotive partner for the upcoming GITEX Technology Week 2014. In this regard, the all-new Lincoln MKC is titled as the Official Smart Car of GITEX 2014.

This is the second consecutive year for Lincoln to become the official automotive partner of GITEX Technology Week. Last year’s automotive attraction was the second generation Lincoln MKZ premium sedan, which was newly launched at that time. This year, Lincoln will set up its stand in Hall 3, where Lincoln MKC will be exclusively showcased for the visitors.

2015 Lincoln MKC

The 2015 Lincoln MKC is the first ever premium crossover launched by the Lincoln Motor Company, a subsidiary of Ford. It was revealed last year at the North American International Auto Show as a concept car, and launched for sale in June this year.

The vehicle will be offered to Middle Eastern markets including Dubai in two engine options; these include 2.0 litre and 2.3 litre turbocharged inline four-cylinder engines having 240 and 285 horsepower output, respectively. Both the engines are equipped with EcoBoost technology, which delivers high power and torque with better fuel efficiency and low carbon emission. Moreover, this compact SUV features advance design, technology, safety, entertainment and luxury. It will soon be available for sale in the UAE at a starting price of AED 145,000.

2015 Lincoln MKC

Gulf Information Technology Exhibition (GITEX) is the largest annual consumer electronics show in the Middle East, Africa and South Asia. Being organised by Dubai World Trade Centre (DWTC), it features exhibitions, trade shows and a conference. Just like before, this year’s GITEX Technology Week is also scheduled to be held at DWTC. The event will start on October 12, soon after the Eid ul Adha holidays, and will continue till October 16, 2014.

Besides, you have the chance to win an all-new Lincoln MKC at the GITEX. Just collect the stamps from participating stands on a Passport Trail Booklet and submit your entry for the Passport Trail Prize Draw 2014. The winners will be chosen randomly for different prizes including a brand new Lincoln MKC.

Suhail is a journalist who loves everything about technology driven cars. He keeps a keen eye on the latest developments in automotive industry and shares the news as it breaks.

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